HI THERE,
I’M MARINA

Welcome to my Website

This is a design portfolio where some projects are exhibited as examples of my academic and professional life, where challenges are approached in a holistic and design-thinking manner using different frameworks and methods. And where solutions are created visually for better understanding while taking the entire system into account and breaking free from silo-thinking.

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ABOUT ME

Up-close & personal

I am passionate about design and its powerful tool for implementing change, and I believe in the power of using an empathic and integrative approach to achieve, understand, and elaborate meaningful user experiences and the designing of systems.

Having been born in Brazil and later moving to Canada, I've embraced diverse cultures, fostering curiosity and creativity. After completing my studies in Switzerland, I now have an international background with Swiss education and valuable experience in both Canadian and Swiss markets. As a highly motivated, creative, and organized individual, I thrive in diverse environments, possess a problem-solver mentality, and am always eager to learn.

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CURRICULUM VITAE

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EXPERIENCE

What I’ve Done

JUNIOR INNOVATION CONSULTANT,
CREATIVE DOCK

November 2022 - May 2023

Helped organizations bring bold ideas to life through products, services, and practices grounded in Human-centred & UX Design.
Discovered users’ underlying needs and drivers through diverse methods of research.
Translated in-depth studies of the target market into feasible, unexplored concepts.
Participated in prototype creation and conducted user tests.
Documented and analyzed gathered data to create relevant pitchdecks and reports for clients.
Engaged users and stakeholders in the ecosystem to generateaccurate data about the feasibility and desirability of the proposed concept.

DIGITAL BUSINESS TRANSFORMATION -

PART-TIME

VICTORINOX (IBACH, SCHWYZ)

October 2021 – April 2022

Involved in innovative and transformative projects focused on internal and external changes.
Supported workshops with the company's key stakeholders
Created detailed customer journey maps from the company and its competitors to better understand the competition and the best point of entry.
Developed PowerPoint pitch decks and collaboration documents
Learned how to address changes in a corporate environment adequately.

PRODUCT OPERATIONS COORDINATOR -

INTERN

VICTORINOX (IBACH, SCHWYZ)

April 2021 – October 2021

Worked for the Travel Gear department at Victorinox
Kept track of project deadlines
Participated in the photoshoot of prototypes
Conducted market research for competition analysis
Collaborated in the creation of some backpack theme selection
Designed and helped create pitch decks for new Travel Gear product lines

GRAPHIC DESIGNER - FREELANCER

UPWORK - ONLINE

January 2020 – May 2021

Created visual campaigns
Created brand’s identity and developed logos
Designed visual content for websites
Designed newsletters
Virtually treated the client’s pictures

PROJECT MANAGER

PRAXEDES DESIGN (SWITZERLAND, LUZERN)

April 2020 – September 2020

Was in charge of the Interior architect designer’s schedule
Got in touch with clients for meetings
Was the point of contact with suppliers
Responsible for keeping track of time-plan and all individuals involved aware of timeline and project development.

MARKETING & DIGITAL DESIGN

ALCORN HOME (TORONTO, ONTARIO)

Learned new design techniques and improved the existing ones
Used current trends to ensure the success of projects created from an advertisement and Marketing perspective
Supported event planning and organization of product launches

January 2018 – September 2019

STORE MANAGER

DYNAMITE STORE (TORONTO, ONTARIO)

Managed a group of 20 individuals
Reached daily goals and was responsible for diverse and extensive legal responsibilities
Developed proactive organizational skills and a good sense of leadership.

May 2018 – September 2019